Marketing is increasingly about creating meaningful relationships with consumers.  People buy and research products and services very differently to how they did just five or six years ago.  There is a greater reliance on word of mouth and much of this is spread online using social media.

About the Social Media Starter Course

The Social Media Starter Course is designed specifically for people who are new to social media but find they increasingly have to use it in their day to day jobs.

Whether you are responsible for creating marketing campaigns or getting the word out about a new product or service, this interactive two hour workshop gives you the knowledge you need to start making measurable connections with consumers using social media.

Learn how to increase your marketing return on investment by building trust and extending your circle of influence online.  The end result?  More customers buying your products or services.

Topics covered

What is social media?  Why is it important?  How can it help my marketing budget go further in these times of economic uncertainty?  What are the technologies involved?

Alongside an interactive presentation and Q&A session, we devote a substantial section of the course to putting together a social media strategy for a real marketing problem.

Please bring along a marketing problem or issue you would like addressed.  

The Venue

The Social Media Starter Course takes place at Manchester's multi-million pound technology and enterprise centre, One Central Park, located just two miles from Manchester city centre.  The course is delivered in a small, intimate classroom environment with no more than twenty attending ensuring you have one-to-one contact with the course leader.  Lunch and refreshments are provided.

How Do I Benefit?

You may need to make a case for using social media in your work place.  What better way than by pointing to case studies of successful social media campaigns run by well-known brands?

We demonstrate the benefits of using social media complete with UK-specific brand case studies and examples.  

We also show you how to develop a social media strategy that can be integrated into a traditional marketing campaign.

To learn more about the course, see the overview.

Testimonials

"I enjoyed the course and discussions and came away with good ideas and plenty of action points."  Richard Wilkinson, Media Wow

"With a few clear examples people seemed to understand how it applied to their own enterprises."  Peter Hartey, Poetic Republic

Who Should Attend:

•    marketing, media and PR professionals
•    owners of small to medium sized businesses (SMEs)
•    charities and voluntary organisations
•    journalists
•    media, marketing & journalism students
•    anyone who needs to sell directly to consumers online

Who is the course leader?

Chi-chi Ekweozor is a gifted communicator with more than 3 years experience in creating original content for the web.  Her company, Real Fresh TV, published Europe’s first video podcast, the 3 Minute Gig in 2006 and now advises companies as varied as T-Mobile and PUMA on how to create and execute effective social media campaigns on a number of social media sites including partners YouTube, Bebo and Brightcove.

Equally at home with developing multi-platform content campaigns as she is with devising social media marketing campaigns, she has a particular talent for presenting digital marketing concepts in clear, everyday language.

She was short listed for a 4Talent 2008 Multi-Platform Award.  The 4Talent Awards, sponsored by Channel 4, spotlight 20 highly creative individuals under the age of 30 who are tipped for the top in TV and new media.

Her widely read social media and multi-platform marketing blog is at www.realfresh.tv.  She twitters at twitter.com/realfreshtv.